Despite protests by The Job Board Doctor to the contrary, the job boards – specifically those companies that formed the monopoly/oligopoly of job posting – are dying. Oh yes they are.
Monster lost tens of millions in 2010 thanks in no small part to clever accounting that let them hide a billion dollars in other losses that they have tucked away in a secret account called ‘Goodwill’. Granted the Goodwill trick is one played by many public companies and legally so thanks to our lethargic SEC. Nevertheless, the one billion number there by Monster would make Jon Corzine proud.
Dice manages to make a little money, but its Goodwill accounting also raises suspicion. Also of concern is that despite this being a boon period for tech recruiting, Dice’s sales have plummeted since 2008.
Although job boards are dying, clever posting of jobs to websites is very much in vogue. Take a look around. Career sites are everywhere, and increasingly they’re connected directly backend databases that that spit out openings in real-time.
Hundreds of staffing companies, recruiters and hiring organizations have got this figured out pretty well and some are spinning it right with good page indexing, backlink building, and original content. SEO to the max. It’s really not that hard now that web development platforms have matured.
This gets me to Facebook and the lesser social networks and all the attempts by job boards and pseudo job boards to leverage them (spoiler: they aren’t). I’ve been up nights with coding against the Facebook API, the madly changing Facebook API, and I’m grumpy about it.
I’m so mad about how poorly they support developers that I’d love to write that they are going nowhere, but of all the threats theirs is the most likely to make job boards less relevant than your unused rolls of Kodak film.