Email is the new pony express. Email is a distraction. Email is for old people. These are sweeping complaints, but they contain some truth under the surface. WhileÂ transmittingÂ an email isnâ€™t slow, it often requires takes time to convey the correct tone. (You may be staring at a blinking cursor thinking: Too terse? Too perky?Â Too "Bill Lumbergh?") Email is an interrupter, too, because we allow it to be â€“ weâ€™re slaves to the little notification box that floats up from the corner of our screens announcing incoming mail. After each distraction, some researchers say it takesÂ as long as 25 minutes to dig back into the original task. And itâ€™s true that since much of email communication is one-on-one, thereâ€™s a wealth of information that remains â€ślocked upâ€ť in inboxes.
Yet very few have suggested 21stÂ Century upgrades to the veritableÂ fire swamp that is your inbox. A few companies have aggressively decreed internalÂ â€śno emailâ€ť policies, but the best serious alternative Iâ€™ve seen thus far is a series of private social platforms that look a lot like Facebook.
Yammer is Just One of Many "Private/Enterprise Social Networks"
This year at TempWorks, weâ€™ve started usingÂ Yammer â€“ Microsoftâ€™s answer to email overload. We can join groups that pertain to our departments and visit those â€śfeedsâ€ť at-will. What sets the tool apart from email is its visual, bulletin board-like organization and public nature.
I recently talked with our TempWorks Support Center Supervisor Kevin Prow about why it was implemented.
â€śI was getting too many questions directly, and I was repeating the same answer multiple times to multiple people. [Weâ€™re using Yammer] mostly to ease the burden of my IM load and to allow others to answer collaboratively and to learn from the questions of others,â€ť says Kevin, who estimates that 50% of his incoming mail is irrelevant.
An Answer to the Reply-All Nightmare
Another way Yammer could outpace email is in the context of â€śrevisioning.â€ť When a bunch of individuals need to collaborate to decide on a single thing, all too often the threads of reply-alls and CCâ€™s snowball into a nightmare of several variants. Itâ€™s much easier to offer input when the responses are all updated in one spot.
Prow has also used it as a platform for optional department-wide polls. He expects the responses to increase as the site becomes a familiar go-to.
Should Company Networks Really Be "Social?"
Though there isnâ€™t really a consensus about what this type of collaborative communication tool will be called, many (such asÂ Chatter) are throwing â€śsocialâ€ť into the title, as in â€śprivate social networkâ€ť or "enterprise social network."Â But would they be necessarily social in nature?Â While some companies think the social aspect isÂ not to be feared (and even increases productivity), others are clear about laying down ground rules.
â€śI gave them the directive not to use it that way. Itâ€™s not Facebookâ€¦ I donâ€™t want to wade through pictures of somebodyâ€™s dog to find what I really need to see,â€ť says Prow.
"Noise" and Barriers Still Remain
Think about how the platform could grow in usefulness over time. All of the information posted on Yammer is only a keyword search away. However, Prow cautions, â€śIt will increase in efficiency to a point, but it has its own limitations, because it doesnâ€™t help filter out the noise. What I mean by that is if I have to sort through 600 conversations about payroll, I might not be able to find the relevant question and answer.â€ť Â (Although apparently there is a function that allows users to categorize and tag posts, which may help if people use it correctly).
I also wonder whether the barrier to communication is lower or higher on these networks.Â On the one hand, it feels less formal than a direct email, and less like youâ€™re bothering someone. On the other, users could be intimidated by the public nature of the posts, fearing their question will reveal their ignorance.
â€śTheyâ€™re more apt to post whatâ€™s on their mind, but they may also be intimidated and think others might think their question is obvious...â€ť says Prow. â€śSo itâ€™s also stigmatized. It balances out.â€ť
Collaboration and the Future
Here at TempWorks, weâ€™re not regarding it as email replacement. But perhaps it's representative of a major shift away from private one-on-one messaging to open, collaborative environments. They're technological solutions to technology-created problems.