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When Does ‘Free’ Work?

June 28, 2005

Offering a product for free may sound dumb, but you don’t have to look any further than Google or Skype (www.skype.com) or Gilette to see that ‘free’ can unleash viral marketing, emancipate the masses and make you a bundle all at the same time.

How about TwX? Does a free TwX service make sense? Could TempWorks release a free TwX service out to the staffing industry market and expect users to embrace it- of which a percentage would sign up for enhanced pay-only services?

How closely does TwX fit with established success factors for ‘free’?

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Gregg Dourgarian, Publisher

Gregg wrote the first TempWorks software as a teenager in 1975 with his staffing pioneer father who founded Manpower's technical and payroll operations.

Gregg also built an airline software company. Its product, Supertrace, helps keep airline reservation systems running smoothly worldwide.
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Trevor is brand new to the staffing industry, having spent roughly the last decade working as a writer/editor with media companies such as Volume One, Capital Newspapers, and Tribune Media Services.
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Having nurtured a love of writing at the University of Iowa, Kinzy is a wordsmith who has added her ink to various online and in-print media sources throughout Wisconsin since 2008. This is her first foray into the staffing world (as well as Viking territory).
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Scott has been in staffing almost his entire working life. After finishing his MBA at East Tennessee State and a stint as a recruiter for Maxim Healthcare, Scott started with AtWork Personnel Services in 1999. He has managed the Bristol, TN office since 2005. Scott’s articles have appeared on many websites, including AtWork’s blog, Natural News, Liberty Crier, and his own blog, A Morefield Life.
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Matt Tovrog is a Partner at Bell Oaks Executive Search, a 43-year-old executive search firm in Atlanta. Matt successfully consults with his clients by leveraging his expertise in talent acquisition, as well as the experience he gained prior to joining Bell Oaks, when he served as a sales & marketing leader in the telecom industry.
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When Does ‘Free’ Work?

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