Offering a product for free may sound dumb, but you don't have to look any further than Google or Skype ( or Gilette to see that 'free' can unleash viral marketing, emancipate the masses and make you a bundle all at the same time.

How about TwX? Does a free TwX service make sense? Could TempWorks release a free TwX service out to the staffing industry market and expect users to embrace it- of which a percentage would sign up for enhanced pay-only services?

How closely does TwX fit with established success factors for 'free'?

Tags: Uncategorized