For two years a client survey company called Inavero has been running a website and award called “The Best of Staffing“. They developed it in partnership with Careerbuilder. Many staffing companies are flocking to them to compete for this award. If you keep up on staffing news you will notice headlines like: “Kelly Services Named to Annual “Best of Staffing” List” all over the place.
But what is it?
From their website: “Best of Staffing is a competition for staffing firms to see who truly provides exceptional client service. This prestigious award distinguishes staffing firms who outperformed the industry’s benchmark. In 2011, staffing firms were required to attain a 55% Net Promoter Score® from their clients, 5 percentage points higher than the mark set by Inavero in 2010.”
The average Best of Staffing competitor must receive satisfaction ratings of 9 or 10 out of 10 from 74 percent of their clients.
You’ve got happy customers! How can your company sign up for this competition? Not so fast.
There are certain rules and deadlines, and you have some work to do before you can enter. You will have to gather a contact list of all of the talent you placed on assignment during the months of April, May, and June of 2011. Your talent will then be surveyed. The steps break down like this:
- You Register Online
- Collect Your Talent List
- They Survey Your Talent
- They Analyze Responses
- Best of Staffing Winner List Released
The registration deadline is June 17, 2011. The contact info is due no later than July 20, 2011. They conduct the surveys between August 8 and 22. The winners will be announced on September 15, 2011.
I know what you’re wondering. What’s the catch? No one could do all of this for free, right? Right.
Just to join and be part of the competition, you only have to part with $275. That’s a small price to pay if you eventually end up winning. The morale boost alone from winning this competition would be well worth spending $275 on. Not to mention bragging rights. There are many different levels in which to enroll, ranging from the aforementioned Basic ($275) all the way up to Partner ($3350).
The more you pay, the more information they will provide you with. If you want full access to all of the surveys, for example, you’re going to have to pay a little more than the Basic. They also offer training and marketing help for their higher memberships (see the price chart below).
Did your company participate in this contest last year? If so, how did it go? We want to know! Leave your comments below!
{ 3 comments… read them below or add one }
excellent recap hardball…at the end of the day Best in Staffing is a modern PR agency…a clever one that has focus.
Like or Dislike:
0 
0
Oh man I was fooled! When first reading about these awards I thought it was an actual conference that people went to. Thanks for the info!
Like or Dislike:
0 
0
Interesting that you have to pay to be in this competition. Reminds me of the ads in the sky magazine on airplanes “Top steakhouses” , “Top sushi”…clearly restaurants have paid to be on there. Today there is no such thing as a “free lunch”, unless you go to the soup kitchen for some slop.
Like or Dislike:
0 
0