Change is often hard. But it is inevitable...if we want to grow, and build and progress that is, as Irish playwright and co-founder of the London School of Economics George Bernard Shaw once wrote.
But our attempts at change aren't always met with success, as we learned here at Staffing Talk this week, through a new newsletter format.
Not all the votes have been tallied, but so far anyway it looks like 100% of our readers surveyed want the old News of the Day and newsletter format back, and 0% voted for the new way we tried for two days.
We shared some good email exchanges with many readers, and we thank you for your feedback, even when it wasn't very positive!
So that more of you might know the reasoning behind our attempts at change, we'll tell a wider audience what we told those who emailed.
The driver for this wasn't to make the content production easier. In fact, for some reason that still baffles us, the new way we tried of simply writing a paragraph about a story and then linking to it actually took more time than producing the well laid-out, formatted piece that used to arrive in your inboxes, and does again today.
No, easier wasn't it. We are simply trying to employ some new marketing techniques that require a little more daily flexibility than our template allows.
Even through we coded and developed that template ourselves, there are some things baked into it that we realized we want to change. So that began the conversation between us about whether to change the code and alter the template and continue using it, or use this as a time to start fresh with a clean sheet of paper.
Visual vs. No Nonsense
One of us spends a great deal of time buried in code every day, developing new recruiting software. He appreciates the no-frills approach of delivering content in the most streamlined form possible.
The other one of us however, is a journalist and veteran publisher, and came to the conversation armed with data and empirical and anecdotal evidence that when cutting through the marketing clutter, as we attempt to do every day, good design and visual aesthetics and readability matters.
However, we were both open minded enough to give the readers the last word, and as we said, every one of you who reached out to us said how much more you liked the previous format.
Marketing & Monetization
Even though the development of the Staffing Talk site, and the ongoing care and feeding of it through original content production costs actual dollars, we have never employed annoying pop-up ads or even attempted to sell any real estate on a site that is seen by thousands of people every single day of the week.
We did it as a thought leadership tool, to provide a forum for the industry to discuss best practices and lessons learned, and hopefully to start conversations that might ultimately lead to all of us being better at our jobs.
And if we can do that in an interesting, slightly entertaining way, then all the better.
TempWorks Software, the original sponsor of Staffing Talk, was an industry pioneer in the early use of such tools as websites and ad words and paid search.
And our newest sponsor, Gregg Dourgarian's Aida Creative, wants to also be on the leading edge in terms of marketing tools, and our newsletter change was simply part of that.
So we won't promise we'll never again make any changes to the way we bring you news and information from staffing, HR and recruiting.
But we will promise to always listen to you, our readers, about what you want and how you want it.
Feedback is always welcome and appreciated, so feel free to reach out to us with comments about this, or any other subject.
And as always, thank you for your ongoing support of Staffing Talk.