You read that right. It’s not a typo. The digital dating service eHarmony will soon offer a job searching function.
Their line of thinking is simple. They have some 20 millions users, each with “in-depth” personality profiles. Today’s hiring trends (according to them) suggest that employers tend to pick people based on “four to five superficial traits” much like meeting someone in a bar. And since they’ve got the “meet up in a bar” method beat, why not beat this, too?
The details are sketchy (in every sense), but Inc. suggests that eHarmony will match supervisors with job-seekers based on personalities, work habits, hobbies, and “other quantifiables that go beyond the typical competency metrics.” They mysteriously mention being able to provide employers with 40 data points instead of the four or five they say are traditional through job board profile sites like Monster and professional networking tools like LinkedIn.
We reached out to their COO for some comments on this, as well as their corporate media inquiries person, because we’re filled with questions about this. How does it work? And, for that matter, does it work? Will current users be ticked? Why does your spokesman look like Orville Redenbacher? Questions along those lines are certainly justifiable. But the best question, and most pressing, is the one that came instantly from all our guts when we read this: Really? Really?
I know cultural fit is a huge trend in hiring right now, and I have to admit that I’m kind of a sucker for stories about unique methodologies and approaches for it. But this? Wherever the line is between cultural fit and professional qualifications, eHarmony has crossed it. Hell, they’ve crossed it, did some sight-seeing, and grabbed souvenirs. Here’s yours: it’s a business suit for your workday that’s also reversible into sexy lingerie for your date tonight.
Needless to say, no one responded to our queries. (Probably because of that Orville Redenbacher question.) So without eHarmony to defend itself, tell us truthfully what you think of this.