Full disclosure. I have received packages from United Parcel Service (UPS) before, but have never applied – or been a candidate – for a job at the company. If I was interested though, they sure do make it easy. Especially around the holidays, their peak season obviously.
I didn’t have UPS, or this post, in mind when I turned to my Twitter account yesterday.
But I didn’t get very far when the tweet below caught my eye.
UPSjobs UPS Jobs
Here’s the cool part though. I click on the link and up pops a Google map of the U.S. with a headline that says 3,287 Active Jobs for UPS.
And then there are these red flags all over that map that show where the jobs are located.
All you do is click on one of those nearest the location where you live, and then you get lines such as “69 jobs are in Washington,” “79 jobs are in California,” “119 jobs are in Minnesota,” and so on.
Then it says “CLICK HERE” to zoom in on the jobs, and up pop more flags.
Click on those in individual cities, and you get specific jobs such as “Driver Helper,” with the following type of job description.
Job Inquiry DETAILS:
Position: Driver Helper
Job Group: Helper
Location: WADENA, MN 56482 – WADENA
Day (8:00 AM – 8:00 PM)
UPS is hiring individuals to work as temporary, seasonal Driver Helpers. This is a physical, fast-paced, outdoor position that involves continual lifting, lowering and carrying packages that typically weigh 25 – 35 lbs. and may weigh up to 70 lbs. It requires excellent customer contact skills and a lot of walking.
As a Driver Helper you will not drive the delivery vehicle but assist the driver in the delivery of packages.
Driver Helpers usually meet the UPS driver at a mutually agreed upon time and location each weekday (Monday through Friday) and typically do not work on weekends or selected holidays. Hours vary but usually begin after 8:00 a.m. and end before 8:00 p.m. Driver Helpers must comply with UPS appearance guidelines.
Driver Helper seasonal opportunities are typically between the Thanksgiving and Christmas holiday time period.
CONTACT INFORMATION (Please Sign in to continue)
Then you sign in using your email, and you are on your way to creating your job profile and applying for a job.
I admit I haven’t applied for many jobs online, but I can’t imagine any process being any easier or more streamlined.
Since UPS loves logistics, I guess it stands to reason that they would nail the logistical part of hiring over 50,000 temporary positions.
What exactly though goes into hiring that many people to help deliver 430 million packages between Thanksgiving and Christmas?
According to Matt Lavery, corporate talent acquisition manager at UPS, the planning is “year-round including identifying hiring needs, package volume trends, interview training and refining advertising strategies.”
Like their drivers, the process moves fast on the HR side.
Lavery says it’s not uncommon for someone to interview on Thursday, have orientation on Friday and be on the job by Monday.
It’s not uncommon for someone to interview on Thursday, have orientation on Friday and be on the job by Monday.
So how they do they find those people? That many people? They use a three-tiered approach of advertising on Facebook, LinkedIn and Twitter, as well as job boards and search engine keywords and college visits.
As recently as 2005, the company says it was spending 90% of its recruitment advertising on traditional local media.
By last year however, that shift to social media was almost complete with 97% of the recruiting spend, and only 3% on local media.
And the approach is working.
UPS Holiday By The Numbers
55,892 seasonal employees
30 shopping days and 20 shipping days btwn Thanksgiving & Christmas
120 million pkgs will be delivered the week before Christmas
22 million of those will be on December 22 alone
300 pkgs/second delivered that day
400 extra airplane flights per day peak week
UPS says the cost of finding a successful applicant through social media is about $60 to $70 a hire, compared with $500 to $600 a hire, using traditional print advertising.
There’s more to social media than just ROI though.
The company says social media helps them target potential applicants and also provides useful demographic information.
So UPS is one great example of a company successfully using social media as a prime recruiting method, particularly appropriate to write about this time of year.
Do you know of others Staffing Talk should take a look at?
Let us know.
And by the way, have a safe and Happy Thanksgiving.