This video of Forrester CEO George Colony at LeWeb in Paris lasts only 22 minutes, but it’s got gems on strategy that I’ll bet I’ll look back on in five years and wish I took more to heart.
He explains for example how the web differs from the internet (note to earth: the web is not the internet, it’s software we’ve built onto the internet) and how the web may not be the best horse to bet on given that network speed is increasing much less quickly than processor and storage capability.
He explains how we’re entering a post-social era. By this he doesn’t mean that Facebook is going away, but it does mean that we’ve reached a saturation point. We have no more hours to devote to social. We’re maxed out.
The so-called frictionless sharing you get from services like LinkedIn has run its course and turned out to be not sharing at all. It’s noise. It’s inbox flooding. It’s fake. It’s PHONEY PHONEY PHONEY.
And therein lies the real reason temporary staffing will boom in the years to come: it takes real staffing companies to solve our hiring needs.
We need real staffing professionals now more than ever. We need them interviewing real candidates. We need them to know our workplace. We need them to understand which skills to search on and how to write our job descriptions.
We’re in a post-social era, and we need great staffing companies now more than ever.
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The word is ‘phony’ not ‘phoney’.
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