Don’t look now but there is a new tech job board invading the space of Dice and Monster, and it’s a company that has a very clever marketing stunt behind it.
I’m talking of course about Joel Spolsky’s Stack Overflow which was renamed this week to Stack Exchange as part of a horizontal play that involved accepting some $12 million in venture capital from Spark Capital and Index Ventures.
As a software developer, I’ve been reading Spolsky humorous stories about coding and using his question-answering site for a long time. Little did I realize though that all the while he was building up what is essentially a content-farm - a content-farm that he leverages to connect developers with employers.
That content farm is called a job board by any other name; however, from a marketing perspective, Spolsky is doing it in a dastardly different and better way. Unlike traditional job boards that employ legions of cold-calling sales people to interrupt hiring managers, Spolsky figured out a way to have the hiring managers come to him. It’s the old get-the-candidates to get-the-hiring-managers trick done smarter.
It’s the old get-the-candidates to get-the-hiring-managers trick done smarter.
He’s hit the market at a perfect time because demand for developers is increasing rapidly as the economy picks up. In fact, traditional players like Dice are doing quite well on their own despite being less savvy in their