Some companies send out an annual birthday or holiday greeting card for customer appreciation. At Tempworks, we invite customers to gather and mingle for two days of networking, discussion, and fun. We call it The Works, and we’ve found there’s no better way to build relationships and create a lasting impact. (Because, really, who keeps a Christmas card from, say, their financial adviser?!)
One of the defining characteristics of the customer appreciation conference is our attention to (and celebration of) place. Last year, we wined and dined customers in vibrant Minneapolis, complete with an iconic stop at Target Field for a Twins Game. This year, we’re focusing on the “old world charm” of St. Paul, which is just around the corner from our headquarters in suburban Eagan, Minnesota. Even the gift baskets we compiled consist of local snacks and themed goodies, from black fedoras to themed decks of cards.
Participants will arrive at the historic St. Paul Hotel and be whisked off to a cocktail and appetizer reception at Pazzaluna. The following day, customers will be treated to a gangster-themed bus tour of the city, where they’ll get to gawk at the hideouts and sites where 1930’s gangsters like John Dillinger, Ma Barker, and Babyface Nelson committed their bootlegging and infamous crimes. We’re even providing a specialty Tempworks beer for the occasion, having tapped the talent of two of our employees who are home-brewing masters. The day will conclude along the banks of the Mississippi with dinner at I Nonni, an award winning restaurant serving seasonal dishes inspired by old Rome.
Key topics include attracting clients and candidates via mobile and social innovation and software integration with third party services. Roundtable discussions run the gamut from Women in Tech to social media. So instead of just recognizing your customers, how about providing something that’s educational, sensory, and fun? (In other words, valuable?)
Stay tuned for more coverage and photos!