Staffing World Show

Twitter is turning into a chatterbox about the upcoming American Staffing Association Staffing World trade show in Orlando October 20-23. You can monitor the talk yourself on this channel or with the Twitter hashtag #staffingworld like this.

Social Media Presentation at Staffing World

At the show, Jim Lanzalotto of Scanlon.Lois will be delivering a presentation on “strategic marketing."

I don’t know Jim, but from the looks of his program, it’s chock full of real-world experience on what works and what doesn’t, especially as it relates to social media and staffing.

Personally, I would have preferred his title be more Web 2.0-oriented than “strategic marketing,” which sounds like something out of the 1980s, but I have no doubt from reading his material that he gets it.

Take for example his advice on video clips:

Shoot videos and photos featuring your value proposition and post them to media sharing sites for increased visibility. Recruiters can give advice to jobseekers; temporary workers can give testimonials; hiring managers can provide case studies and/or testimonials.

Big amen on that, Jim … my video clips on YouTube are now at more than 23k views.

Twitter Overtakes LinkedIn as Favorite Recruiter Hangout

This is actually old news. I’ve been saying it for a few months but was getting serious push-back on it from some high-profile recruiters that worked a more traditional, Fortune 500 space than I’m used to.

Rather than wax philosophic about why the move to Twitter took place, I’ll just point you to folk I follow:

The Recruiting Animal. Animal also does a radio show each Wednesday. This is fast-track networking. If you’re easily offended, he advises not joining in. I agree.

John Sumser. John is an economist and an HR strategy guy more than a recruiter, but he’s a great writer and really good at pointing out useful resources.

The Devon Group. This is a PR agency out of the UK. They really get the recruiting and social media space and are fun to follow.

Tags: Recruiters, Linkedin, Twitter, HR, American Staffing Association, Staffing industry, YouTube, Recruiting Animal, Temporary workers, Job Seekers, Industry, UK, Events, Staffing World, Jim Lanzalotto, John Sumser, Orlando, Scanlon.Lois, Staffing Industry Update, Staffing News, Strategic marketing, The Devon Group, Web 2.0