Who’ll win in staffing as mobile technology reboots yet again?

The announcement today that Google plans to buy Motorola Mobility points to the harsh reality facing the staffing industry today: we’re an industry that connects people in an age of non-stop turbulence in how people connect.

In staffing we’re constantly bombarded by new connecting technologies, yet we’ve dealt ourselves a hand that implores us not just to text and tweet ourselves but to guide our recruiters, candidates and clients to do so as well. Are the margins really there to not just to be Yenta but to be innovator and technology trainer? And is there any slowdown in change in sight?

Not when you consider how much money is at stake for the contenders. Consider the sum Google is paying for Motorola, $12.5 billion cash. Or for that matter the market caps of Apple, Google, and Microsoft ($350 billion, $180 billion and $225 billion respectively). Can all these companies really be worth so much?

There is going to be a lot of nasty price-cutting and out-innovating as these competitors rush to win market share. Turbulence will increase, not decrease.

It’s no surprise that a software player like Google wants a hardware company in its hip pocket. Hardware and software have been doing a dueling tango since the dawn of the mainframe. Apple was the first to recapture that reality in the mobile era but Google is quickly catching up and market penetration wise is the smart-phone leader.

And Microsoft meanwhile is about to upend some tables with upcoming Mango release in cooperation with Nokia.

The winners in staffing meanwhile will be taking it all in stride. Learning, adapting, teaching. Non-stop.

Tags: Google, Microsoft, Apple, Technology, Motorola, Acquisitions, Nokia