A recent round of mobile updates has elevated¬†SnapChat beyond¬†its original intentions as a lightweight teen exchange of disappearing pics and may just make it the perfect app for¬†recruiting millennials or for positions¬†involving¬†rapid and graphic intercommunication.
Still using Facebook to recruit millennials? ¬†Might as well use your fax machine
If you're not familiar with Snapchat or Snapchat Stories, check out the video below or see the full post by Snapchat which first instroduced Stories last October.
You'll also want to get familiar with a soon to be released jailbreak¬†app, Slices (see video below), which allows you to maintain multiple user accounts when using social sharing apps like Instagram and Snapchat.
The amazing thing about Slices is that if you recruit for distinctly different types of positions, you can quickly switch from one profile to another to best engage your talent communities.
Jailbreak your mobile recruiting with Slices, an app that will let you switch quickly between user profiles
Working with Slices and Snapchat together you can weave your story into a narrative for different job categories:
Hiring bartenders in NY? ¬† Host your stories under Snapchat handle 'BarNYC'.
JS devs around the globe? ¬†'JSDEVS'.
Escorts in Qatar? ¬†'EscortsQatar'
Baristas in Bari? ¬†'BaristasBari'.
And so on. ¬†While I don't think Stories fits a large percentage of recruiting markets, for some it does and the advantage of being first mover in those markets can be huge.
If yours does, grab your handle now because if Snapchat, which was recently valued at more than $3 billion continues gaining popularity (despite the dubious, misogynistic antics of its founder), those handles could be worth a lot some day similar to the way popular web URL are now worth millions of dollars.