The holidays anguish staffing company owners like no other time of the year. Deck the Halls can turn your stomach when you realize your GP is about to drop by 30% for two weeks straight followed by the worst staffing month of the year, January. Let it be a mortal blow for your competitor, not you.
So get a jump on 2012. Ready?
Yeah some genius marketer is going to tell you that now is the time to spend more not less on sales and PR, but you know the reason you’ve succeeded where others failed is that you deal with starvation just fine. Besides, the best marketing you can do today is free.
Write an Article for Your Local Paper, or Forbes
Write an article for Forbes like this new client of mine did.
Say Thank You
Take an extra hour today to individually thank your star performers and ask them for help in cutting costs and winning that placement over the next month.
Learn from the Greats
Reflect on how the best entrepreneurs of history took cost cutting to heart like Steve Jobs does in this rare video of him in the early days of Apple.
Market Like a Ninja
Myself I work on marketing all the time, but when the tank runs dry I need inspiration. Take in seriously creative websites like Pinterest on a regular basis. Check out this photographer of a husband and wife kissing while holding their kids upside down. Quite a way for that photographer to market her services. What’s the equivalent for you?
Get Physically Fit
Don’t wait for the New Year. Don’t even wait for Christmas. Prep yourself now to avoid sugar gorging.
I’m on a new lifestyle system with a personal trainer. Core workouts three times a week. Singles tennis matches. Walks around the block.
It’s 70% nutrition. Gone are the sugary cereals (note: Naturally Fit Granola is super sugary). It’s spinach and eggs (one egg plus one yolk) for breakfast and in between meal protein bars from Sam’s club.