I've been watching LinkedIn's stock crash over the last month.

While no small amount of it comes from an overall social media market crash, I'm suspicious that there aren't larger forces at play.

Take competition for example.  In LinkedIn's case, new sites are emerging all the time that let people establish communities easily.

Reddit is one that is growing very fast right now. It gets billions of monthly page views, has tons of job related traffic, and doesn't suffer (hasn't suffered yet?) from the spamming/gaming problems that have haunted the likes of Digg and LinkedIn.

Right now for example I'm looking to hire on contract a writer for a UK version of Staffing Talk.   Where to go? Reddit has the answer: http://www.reddit.com/r/freelanceWriters

Smarter has a lot of great ideas for anyone hiring or looking for a job with Reddit:

"Demographics: Reddit is skewed toward a young, tech-inclined, male audience. That last part won’t matter, but the first two should give you a sense of what types of positions to expect in your search. Expect a heavy cross-section of IT positions at startups with young, tech-savvy company cultures.

The Double-Edged Numbers Sword: The subscriber count on a specific subreddit will tell you know how active that community is. As it happens, these aren’t the most active job boards in the world (by a longshot), with just 2-3 posts turning over per day. That’s virtually nonexistent compared to the huge job boards – but on the other hand, so is your competition. Sparsely populated job boards can clear up noise in the application channel, giving your resume extra bandwidth to attract the screener’s attention.

Reddit Solidarity: Generally, redditors really like other redditors. Despite its billions (!) of monthly pageviews, the Reddit of yesteryear felt like an exclusive club, back when it was the scrappy underdog lurking in Digg’s shadow. Some of us still hold on to that dynamic, even though everyone’s caught on to our “shave and a haircut” knock to get into the club by now. Demonstrating interest within a Reddit comment, or mentioning the Reddit listing in your introductory letter, might actually give you a small “solidarity bump” if the hiring manager on the other end is a lurker themselves. It’s less powerful than an internal reference, but might place your resume above blind applications from other job boards."

Reddit is big and growing fast.  I'm sure there are great recruiting/staffing business opportunities around it. Anyone out there already working it that would like to share?

Tags: Advice, Linkedin, Reddit, Digg, Smarter