The highlight of this year’s Recruiting Innovation Summit was the Recruiting Tech Startup Competition. Of nearly 50 initial applicants, six innovative recruiting tech startups were invited to compete the grand prize of $10,000 (and some serious bragging rights).

Here's how it worked: Presenters gave a live demo their product, took questions from the audience, and then answered questions from the panel of judges -- Jason Warner, Steve Boese and Ethel Chen. Each startup was rated based on business model, viability, potential impact on the industry, and other factors.

Awesome as the winner -- Mystery Applicant -- was, there were three other companies in the competition that I felt showed great promise for recruiters and jobseekers alike:

The Next Step

Category: Mobile App

Why I love it: Job seekers can search opportunities (in specific locations, in various industries, etc), and refine search results with likes or dislikes. They can then share any listing via social media accounts (currently only integrated with LinkedIn). Candidates can indicate interest to the recruiter, chat live, or send a note requesting more information.

Though candidates already can review opportunities via their smartphones--mobile versions of company job portals, branded mobile apps, etc.--this product puts key functionality in the hands of its users while keeping things simple. The user interface is sleek and easy to use, featuring one-click apply and on-the-spot interviewing.

OnGig

Category: Job Board

Why I love it: OnGig is no ordinary job board, and its job listings go beyond the traditional job description.

Job listings with OnGig are highly visual, featuring video interviews with the hiring manager and his or her team, and photos of the office and space in which candidates would be working. It’s also highly social; viewers can leave comments or ask questions, share the posting, apply for or follow the job.

Because the platform gives candidates more interactivity, it’s a great way for employers to have more touch with candidates from the beginning.

GooodJob

Category: Referral Programs

Why it’s hot: GooodJob is an employee referral and social recruiting platform. Recruiters create job listings and distribute the job across various networks. Employees interested in opting in to the referral program grant permissions to recruiters to post job opportunities to their private social media accounts at a specific maximum frequency (once a week, once a month, etc.). Activity and referrals are tracked, and employees are rewarded for their efforts.

What makes GooodJob innovative is how successfully it leverages gaming elements (points, leaderboards, prizes) to motivate employees. Rather than only rewarding placements, GooodJob rewards employees’ efforts to feed some talent into your pipeline with points. Points can be accrued and used for small prizes like movie tickets and large prizes like cool gadgets or cash bonuses.

Consumer Technology Will Continue to Drive Innovation

To one degree or another, consumer technology--social, mobile, gamification--was present in all of the products showcased at the Recruiting Innovation Summit. Considering the growing prevalence of these technologies in other products, I believe consumerization will continue to shape recruiting technology. This trend is changing the way we recruit, interview and hire, and I look forward to seeing more innovation in this space.

If you missed the conference, you can find video of the competition (hosted by Dice.com) here. Which innovative products are you loving? What do you want to see more of from recruiting software vendors? For more information on what's trending in Recruiting Technology, check out my other work at Software Advice.

Tags: Job Boards, Reviews, Mystery Applicant, Ethel Chen, Goood Job, Jason Warner, OnGig, Recruiting Innovation Summit, Recruiting tech Startup Competition, Recruiting technology, Software Reviews, Steve Boese, The Next Step