My Twitter mentor the Recruiting Animal takes on Gary Vaynerchuk‚Äôs thesis that anyone can make it big in social media.¬† Animal is one of the most verbally gifted people I know, so it was a delight to see him face off with Vaynerchuk who has made a fortune (presumably) with his wine library TV appearances.
Success with social media is hard work.¬† Vaynerchuk puts in 12+ hours a day.¬† Animal works his tail off too.
The real work is in community building.¬† A lot of people think they have to write like Proust to get their blog recognized.¬† Reality: you‚Äôll get a lot more recognition for your blog/site/show by going out and making the other guy look great.¬† Vaynerchuck spends 3x as much time commenting, networking etc as he does on content.
Make sure your idea makes sense.¬† The recording is from an internet talk show by Jason Alba of JibberJobber about whom I wrote when he came to speak at JobDigs a year or so ago.¬† Jason‚Äôs company is a play on the outplacement space ‚Äď perfect for the bad economy.
Here‚Äôs the link to the recording.