Brian Carroll has to rate as one of the top authorities on lead generation. His blog is packed with great advice, and I can only imagine that his marketing service, InTouch, delivers great results for clients.
Today, I attended his online webinar that he packed with stellar insights on how to put the human touch into lead generation. You can view the recorded seminar by registering here.
Main takeaway: email marketing might be easy on one level, but to get great results you need to plan and execute on many dimensions from content generation to integration with your other marketing efforts.
Today's B2B buyers are too busy and vendor resistant, Brian points out. They find it too easy to do nothing. It's no more about how you sell, he says. "It's about how the customers buy." His solution is to put the human touch back into lead generation. Amen to that.