You might think the recent fight between Nicki Minaj and Mariah Carey (new American Idol judges, for those of you intelligently don’t watch that garbage) couldn’t translate to the staffing industry whatsoever, but of course you’d be wrong. In fact, the obviously scripted fight between the divas reminded us of a tried-and-true adage: There’s no such thing as bad press.
With the stiff competition out there for stage-based reality TV supremacy (The Voice, X Factor, America’s Got Talent, etc.), the all-but-dead Idol brought their name back to the forefront with a simple fight. So here’s three reasons we came up with for why it’d be a good idea to go out and pick fights with competitors.
Disclaimer: The following advice pits your company against a bigger one. So if you are the bigger company picking fights in any scenario, you’ll experience the exact opposite effect.
1) A Fight Can Get You on the Map
If you’re a start-up looking to get your name out there or a guppy in a sea of sharks, just file a lawsuit or start slinging some mud with one of the big boys. People will see your name next to one of the industry majors, and whether they know it or not, they’ll remember your name.
2) A Fight Can Save on Expenses
Word of mouth can come from many sources, but most fall into one of the many realms of advertising and marketing. Well if your fight successfully lands you in major news sources, that’s infinitely better than paid advertising or spending time with uneventful press releases.
3) A Fight Makes You Look Badass
Every playground in the history of playgrounds had those couple of kids who developed early and were total dicks about it. They picked fights with everyone. Well the second you, a smaller kid, picks a fight with them and doesn’t back down, it doesn’t matter what the result is. Your peers will think you’ve got some serious stones. And the opposite sex will be all over you.