How can we increase profit? How can we get their business? How can we beat the competition?

Good questions? Maybe, but not good enough to make you a great staffing company. An introspective mindset can keep an otherwise healthy staffing company in a rut. Sure, you can still scratch out an existence like that, but is that really what you want to do?

Contrary to popular opinion, there is a lot of low-hanging fruit out there. You just need to find the right trees. Here are some questions that can help you find them:

1. How can we determine the real needs of the candidate community?
2. How will the candidate community be changing in the years ahead?
3. Who are our evangelists and how do we reward them?

Truly great staffing leaders realize that marketing is no longer about getting the company's message out. It's about getting the community message in. That doesn't happen naturally or easily, but asking the right questions is a start.

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