The ultimate goal of these caffeine-fueled events is to find great talent in the world of software development, where demand is climbing along with compensation.¬†So it makes sense that this recruitment niche has evolved and innovated quickly.
But why do these tactics by and large remain confined to the tech world?¬†The benefits of competitions like these are many: they build brand recognition (by creating a buzz), they separate the wheat from the chaff (usually quickly) and they engage candidates from the very beginning. It doesn't even have to be an in-person even. It could be a call to action among remote candidates working independently.
That's why it was so refreshing to stumble across this hybrid job posting/infographic (see below) that seems to have sprung from that same spirit of competition. Makeable (formerly known as POKE), the digital advertising agency that created and disseminated the ad online, was able to sidestep sub-par candidates whose motivation and creativity were lacking -- before receiving a single application.
Just as recruitment events such as hackathons play on the same cultural turf as developer geeks themselves (a hackathon resembles a LAN party) Makeable targeted potential copywriters by putting forth an organized, well-written job ad that reads like a Creative Writing 101 writing prompt. They even titled it in a clever way. (Though on the surface they seem to be wringing their hands, they're also saying "We're good enough to employ writers of White House caliber)."
The care with which they crafted it also reminds me of the resume infographics that have become popular in recent years. (Are recruiters and hiring managers playing the same games and using the same tools as candidates?)
It will be interesting to see if the method picks up more steam outside of the tech world. Are you game?