Always be recruiting. Do it yourself. Don’t outsource to a professional. The process is just like any other marketing or sales campaign. Now discuss. Yikes! Right? Bryan Burkhart, the person who wrote those italicized statements, joined a software startup when he was 23 and helped grow it to $100 million in revenue and an IPO. In 2010, he co-founded H.Bloom - an online service that delivers flowers to your home or office on a subscription basis. So he knows about building businesses. But I doubt you will agree with his remarks about building a team.

In this post Burkhart says success starts with getting the right people on the team. Agreed.

Then he says the reason to always be recruiting is obvious...you just never know where and when you might meet extraordinary talent. Also agreed.

According to the American Staffing Association statistics Burkhart cites, the search and permanent replacement services industry generated $11.5 billion in revenue in 2011. So far, so good.

Now pay attention to his next statement. But I would bet good money that this industry will shrink over the next five years because of one company: LinkedIn.

I would bet good money that this industry will shrink over the next five years because of one company: LinkedIn.

Why do so many people use LinkedIn Burkhart asks? It is the place for employees to find a future employer and for employers to find their future team members, he says.

Burkhart goes on to say how he used the LinkedIn recruiting process to grow his flower company to 80 employees without ever using a professional recruiter, and all of course at a much lower cost.

Gregg Dourgarian, founder of TempWorks and owner of this site, has a dim view of LinkedIn, particularly when it comes to the notion of it replacing staffing and recruiting firms and people offering personal, high-touch service.

Sure you can use them for free, but then you have to deal with all the noise and outright fake activity going on.

Here is what we had to say on the subject of using social media sites for recruiting in this post.

Sure you can use them for free, but then you have to deal with all the noise and outright fake activity going on. In the end what’s going on is that LinkedIn and Facebook have become helpful tools and the many niche job boards as well, but they are just that, tools for everyone to use including third party recruiters and staffing companies. The friction of networking has decreased, sure...but the notion of a great experience for a job seeker or hiring manager remains as elusive as ever.

Even though LinkedIn’s original vision was to become a professional social network to bring people together, it has become a fast-growing place for professionals to network, look for jobs, and “be found” by employers.

In fact, LinkedIn’s recruiting revenues are now greater than Taleo’s and 98.2% of staffing professionals said they use some form of social media to find candidates in a recent survey by Bullhorn. That’s up from 94% in 2011. Furthermore, 97.3% of respondents specified using LinkedIn.

In 2012, LinkedIn grew Talent Solutions to more than $523 million in sales, while Monster saw revenues fall to $814 million for its career services. So that gap is closing.

This post in Forbes says LinkedIn is truly disrupting the corporate recruiting market.

While we know that LinkedIn does live and die by the size of its membership, the company is now becoming very focused and educated about the needs of corporate recruiters and talent management professionals. LinkedIn is disrupting the market for job boards, advertisers, recruitment service firms, and recruitment software companies.

Thoughts? Comments? Reactions? Hate mail? Is LinkedIn a formidable competitor in the worldwide recruitment market? Do you see them taking an increasingly bigger share of the search and permanent replacement services industry as entrepreneur Bryan Burkhart opines? Or can personal, high-touch service win the day as Gregg Dourgarian contends?

Tags: Recruiters, Linkedin, Recruiting firms, LinkedIn Groups, American Staffing Association, Online Job Boards, Staffing Companies, Online Recruiting, Industry, LinkedIn Employment, LinkedIn dead, Online Recruiter Services, Recruiter Online Marketing