Microsoft’s purchase of semantic search startup Powerset evens the scales with Google, and that’s good news for everyone tired of the high advertising prices of evil, monopolistic Google. It’s especially good news for recruiters who have been forced to play a game of keywordese with candidates since the advent of searchable resume databases.
Let’s compare the two search strategies: keywordese and natural language.
Keywordese (Google)
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- Define target candidates.
- Examine vocabulary of skillset and experience required.
- Pay obscene price for Google AdWords.
- Miss out on vast majority of candidates who search on variants of your chosen adwords.
Natural Language (Microsoft/Powerset)
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- Define target candidates.
- Write concise descriptions of the job and of the desired candidates and place them on your company career site or blog.
- Get hits from prospective canidates.
