Jon Osborne of Staffing Industry Analysts finds the root cause of the staffing industry affliction: lack of marketing.
He writes, “So what about marketing? Our benchmarking data indicates staffing firms typically spend just 0.6% of revenue on marketing and advertising, only a third of what they spend even on rent.”
Amen Jon. Here’s my quick marketing fix from earlier this week in case you missed it: http://www.staffingtalk.com/2009/09/embarrassed-about-not-exhibiting.html