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Jon Osborne on Staffing in the Age of VMS

October 3, 2009

Jon Osborne on Staffing in the Age of VMS Jon Osborne of Staffing Industry Analysts finds the root cause of the staffing industry affliction: lack of marketing.

He writes, “So what about marketing? Our benchmarking data indicates staffing firms typically spend just 0.6% of revenue on marketing and advertising, only a third of what they spend even on rent.”

Amen Jon. Here’s my quick marketing fix from earlier this week in case you missed it: http://www.staffingtalk.com/2009/09/embarrassed-about-not-exhibiting.html

http://www.staffingindustry.com/ME2/Apps/CPBlog/PrintTopic.asp?id=3A34F0631A5B437B9AFD9C90CAA240D2

Tagged as: Jon Osborne, Marketing, Staffing Industry Analysts

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Gregg wrote the first TempWorks software as a teenager in 1975 with his staffing pioneer father who founded Manpower's technical and payroll operations.

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