of the staffing industry affliction: lack of marketing.

He writes, “So what about marketing?  Our benchmarking data indicates staffing firms typically spend just 0.6% of revenue on marketing and advertising, only a third of what they spend even on rent.”

Amen Jon.    Here’s my quick marketing fix from earlier this week in case you missed it: http://staffingtalk.com/2009/09/embarrassed-about-not-exhibiting.html


Tags: Marketing, Industry, Staffing Industry Analysts, Jon Osborne