In 1897, American author and humorist made his famous remark, “The report of my death was an exaggeration,” after a reporter was sent to investigate rumors Twain had passed. For some time we have been hearing about the death of the job interview, but I think that sentiment is similarly exaggerated, if not completely erroneous.
What prompted my thinking is this video I watched on Forbes.com entitled CMO As A Talent Agent.
It features a bunch of senior corporate marketing types sitting around a table after lunch discussing the challenges they have in finding the right talent for today’s lean and rapidly evolving workplace.
The question the video poses, which never quite gets answered directly by anyone, is can a chief marketing officer also act as an effective recruiter for their organization?
You can sift through all 13 minutes of the video if you like. But I want to pick out something in particular that Mary Beth Barron, Global Vice President Marketing, Leadership and Talent Consulting, Korn/Ferry International said.
She was describing the recent hiring of a senior brand manager, and I quote.
“The poor thing, I’m glad she accepted the job. But I put her through 16 interviews. I had her meet with the IP team, I had her meet with the IT team, and the sales team and every team that she would be interfacing with. Because she was interviewing us as much as we were interviewing her. I wanted her to know exactly what she was getting into. What kind of culture we had. The kind of people she would be interfacing with. It took a long time.”
“I put her through 16 interviews. I had her meet with the IP team, I had her meet with the IT team, and the sales team and every team that she would be interfacing with. Because she was interviewing us as much as we were interviewing her.”
Sixteen interviews!? Yes, I believe Barron’s closing statement that “it took a long time” is a bit of an understatement.
Now journalists get accused – and sometimes rightfully so – of taking things out of context.
And I want to make mention of the fact this was just a snippet of a much larger conversation, and the conversation really wasn’t about hiring per se.
But let’s drill down for a moment on that soundbite. What purpose does 16 interviews serve?
If a couple of interviews are good, are 16 just that many times better?
I would love to get some comments on that question alone.
Maybe it’s just the traditional interview questions that need to go away, and not the traditional interview itself.
Even a company as quirky and sought after as Google, who reportedly receives 1,000 unsolicited resumes every day, recently reviewed their horribly hard candidate questions, according to a new article in Business Insider.
A former Google recruiter named Gayle Laakman McDowell says the company has finally “banned” most of these awful hiring practices.
The brain teasers included “How many balls can fit in a school bus?” “How much would you charge to wash all the windows in Seattle?” “Design an evacuation plan for San Francisco” and the proverbial question on everyone’s mind, “Why are manhole covers round?”
Want more? Seattle job coach Lewis Lin put together a list of 140 questions his clients were asked by Google.
Staying on the subject of Google, even though other Silicon Valley companies have significantly streamlined their hiring process, Google still hires by committee. The following paragraph is taken from their website.
Virtually every person who interviews at Google talks to at least four interviewers, drawn from both management and potential colleagues. Everyone’s opinion counts, ensuring our hiring process is fair while maintaining high standards as we grow. Yes, it takes longer, but we believe it’s worth it. If you hire great people and involve them intensively in the hiring process, you’ll get more great people. We started building this positive feedback loop when the company was founded, and it has had a huge payoff.
“Virtually every person who interviews at Google talks to at least four interviewers, drawn from both management and potential colleagues. Everyone’s opinion counts, ensuring our hiring process is fair while maintaining high standards as we grow.”
And then there is this as well…
Nearly every employee at Google has recruiting, interviewing, and hiring as part of their job responsibilities. It is part of the job, and it is measured. Employees get bonuses for referrals that get hired. Most employees do several interviews each month, and all are required to submit written feedback based on standard categories and criteria. The hiring committee looks at every piece of feedback during the decision process.
Of course, the process doesn’t always work. Ever. Anywhere. I found this post from a former Google staffer named “Juliette” who was part of a group of ex-Googlers who were asked by HR why they left. Michael Arrington and Tech Crunch published their threads here.
Google was my first job out of college. I was an English major at a prestigious college and was hired to work in HR. That is one of the problems I had with Google right there – is it really necessary to hire Ivy League graduates to process paperwork? I went from reading Derrida to processing “Status Change Request Forms” for X employees to go on paid leave.
Besides feeling underutilized and having to deal with “nightmare managers,” Juliette thought the hiring process itself left room for improvement and offered this suggestion.
Give a more accurate representation of Google to potential employees BEFORE you hire them. All I knew before starting at Google was ‘#1 Place to Work According to Forbes’ and ‘Free Gourmet Food’ and ‘Unlimited Sick Days’ and ‘We Want You to Be Googley!’ My 22-two year old greedy magpie self was wholly drawn in by the idea of having sashimi anytime I wanted without paying a dime. But as nice as it is having a cushy 401K and unlimited sick days, I was not willing to sacrifice my personal happiness and career fulfillment, not even for all the free kombucha I could drink.
My intention with this post is not to pick on Google, or any one particular company for that matter, regarding their interview and hiring process.
I think a critical examination of the traditional interview is worth thinking about though.
Does it – and should it – take 16 interviews to get to know a candidate and have them get to know you?
Is hiring by committee better than having it done by a single hiring manager?
We all agree that to get the best answers we need to ask the best questions.
Are traditional interviews the best avenue for that?
Because the quality of the candidate is in direct relation and proportion to the quality of the interview.
Thoughts? Comments?
And be sure to stay tuned for my next post on a new book about finding exceptional talent called The Rare Find by George Anders.
It may help answer some of these questions.










{ 7 comments… read them below or add one }
That free sashimi reputation gives Google a big problem with the “Satisfaction=Reality-Expectation” formula as the young woman’s comment demonstrates.
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Does it ever Gregg! I read through dozens of comments from the ex-Googlers and hers really summed it up. On the one hand she was immature enough to be seduced by some frilly perks. On the other hand though, she was mature enough to admit it and recognize it and then move on when she realized “free” has a price. What really stood out to me though its her point about transparency in the interview process. It’s like dating, you might fool someone for a while, but eventually the real you will surface. So a company might as well be authentic up front, at the very beginning, with both the good and bad about company culture and what it’s like to work there.
I think 16 “official” interviews is a little excessive. If you don’t have a good idea on how the person will work after 5 interviews, i’m not sure what you are going to get out of the next 11. Zappos has a great system where each person the candidate interacts with is a mini interview such as the shuttle driver who picks him up or the secretary who greets him. Zappos looks for the culture fit more than anything. They also have a lengthy training program which is sort of an interview as well but the candidate is actually doing work and everybody will be able to evaluate the culture and job fit.
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Thanks for your thoughtful reply Amir. And thanks you for your mention of Zappos in terms of best practices for interviews. That might be a company worth taking a deeper look at. Their customer service has been written about a lot obviously, but I haven’t heard that much specifically about their hiring practices. I love that break-in/test drive period where both the company and the employee are getting to know one another better and ensuring there is alignment. Awesome idea. In my next post you are going to hear about the hiring practices of a company that brings on 50,000 temps between now and New Year’s. In some cases, their new employees might apply on Wednesday, interview on Thursday, train on Friday and be on the job by Monday.
Zappos is all about culture and they give tours of their HQ in Las Vegas where you can see it firsthand. I took a tour in June and had a blast.
I’m looking forward to your next post on the company hiring 50,000 temps.
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A friend of mine, John Christensen, runs a company that deals in corporate culture. He got the tour of Zappos in Vegas as well. It’s kind of a funny story actually. So my friend’s company is called Chart House Learning, and he has a workplace culture management system called “The FISH! Philosophy.” It began on a visit to Seattle, when Christensen observed how animated and happy the employees at Seattle’s Pike Place Fish Market were in their work. The Pike Place employees gave their complete attention to each of their customers and ensured each had an enjoyable visit. Christensen realized that not only were the workers making the routine fun for themselves and their customers, they also were selling tons of fish. He constructed the FISH! Philosophy from his observations of Pike Place employees, arriving at four key concepts: Play, Make Their Day, Be Present, Choose Your Attitude. So anyway, one day Zappos founder Nick Swinmurn calls my friend at work, tells him how important culture is to Zappos, says he wants to hear more about The Fish! Philosophy, and invites my friend and his wife to Vegas to meet. They take the company tour, are escorted in to see Swinmurn, and he turns to my friend and says, “So what did you want to interview me about?” My friend was speechless. And that is his big Zappos story. As for the company that hires 50,000 temps, I’m surprised you didn’t hazard a guess. I bet you could figure it out. Details soon.
Great Zappos story. I’m looking into the FISH! Philosophy. When people have fun at work, everyone wins. Employees stay longer, they treat each other better, they work harder and give a great impression and experience to customers.
You got me curious so I Googled it and found UPS. I should have figured but still looking forward to the post. Good Luck!
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