Hi David,¬†An employer or recruiter on¬†TheLadders¬†just posted a job that matched with your profile. If you're a fit, apply now! That email recently appeared in my inbox. I am not what you would term an active candidate for W-2 jobs, so the notification is a bit of an anomaly, and is honestly the first such one I remember ever receiving. At some point I guess, I must have filled out a form online indicating my interest in a ¬†particular company, and when a job fitting my skills and experience was posted, a match was made.
It was most certanly not a match made in
In the interest of research for just such a blog post as this, I decided to go ahead and hit the View Job description in TheLadders email, and later, the Apply Now button, to submit a cover letter and resume.
Before I did that though, I went back to the ABOUT THE RECRUITER box in TheLadders email. There I found a brief, one-line description about who she was looking for. Seeking an outstanding internal communications strategist for a newly create department. Yes, there is a missing letter in a word in that sentence. Not a great start, but since this was coming in through a third party, she wasn't neseccarily to blame. She added, "Feel free to reach out to me with any questions."
So I did. She had an email address with this particular Fortune 50 company, and I sent a short note saying something to the effect of, "Owing to the fact job boards are sometimes woefully out of date, before either of us spend/waste any time on this, could you just quickly tell me whether this position actually exists?"
So I went ahead anyway and actually took some time to craft a custom cover letter and resume specifically tailored to this job, and this company. And I submitted it via TheLadders, on the very same day I received the email notifying me of the just posted position.
Out of curiosity, I thought I would also go this company's website and see if I could find the position listed there. I could not. I did, however, find on the career site a listing for a Communictions Manager. I had actually pointed this error out to the recruiter in my email, but as I said, she didn't respond, and it obviously didn't get fixed.
So to recap...I received a notification from TheLadders job search engine for a position that apparently didn't exist, made contact with a real live recruiter (verified via LinkedIn) who didn't respond, and visited a company career site, where there is a listing, right now, for a Communictions Manager.
I received a notification from TheLadders job search engine for a position that didn't exist, made contact with a recruiter who didn't respond, and visited a company career site to find a listing for a Communictions Manager.
I didn't know how you view that, but I call it a fail on the part of TheLadders, the recruiter and the company who had the job open initially.
By the way, just before I wrote this post I did go back to TheLadders to see if I could apply for the job. and ¬†got a Sorry, This job is filled, but keep your job search going! notification in return. At least they got it right eventually, although my guess is the job was closed even at the time TheLadders sent me the original email telling me about it.
We do all know that a brand experience, the essence of a relationship, is created by brand touchpoints, and that emails and ¬†job descriptions and career sites are all ways people interact with your brand, right? We can all agree on that.
A¬†brand experience, the essence of a relationship, is created by brand touchpoints, and emails and ¬†job descriptions and career sites are all ways people interact with your brand.
I hope we can also all agree that good candidates will undoubtedly be lost when more care is not exercised with these touchpoints.
After all, you immediately eliminate job candidates from further consideration when they make a low level, easily correctable error in a cover letter or resume.¬†The reverse is also true, and it could cost you some great candidates.