Whether you’re pitching your services to a potential client or coaching a candidate on interview strategies, your interviewer will likely get very similar plugs from your competitors.
To rise above the noise, you need to make what you say more memorable than all the other pitches and candidate interviews your audience will hear.
A key strategy: Tell stories.
“People are natural-born storytellers, and from a very early age they interpret what’s happening to them in their lives through stories,” said Kathryn Rentz, an English professor at the University of Cincinnati.
Likewise, humor makes for a memorable story – and it paints you as someone who would be fun
to work with. “If you get a prospect laughing, they will listen, and if they listen, they will hear how you can make a difference,” Skrentny said.