One social media mistake that I see a lot of staffing companies make is that they leave 100% of the job to the owner or CEO. 

Now it’s great when the CEO is up for the exposure because it sets the tone for everyone.  And even though that exposure can burn, the alternative of no PR is worse.  In fact, I’d argue that the CEO’s top job besides recruitment and liquidity is to effectively communicate the company’s core strategy both privately and publicly.

Tags: Facebook, Social Media, Advice, Twitter, Technology