No doubt a selfish question since I’m doing the opposite – trying to make TempWorks staffing software collateral have that home-spun feel for our British prospects.
It’s not easy. The Brits use words like ‘vacancy’ instead of job opening, and that’s just the start. Every country has its uniquely colloquial expressions for day-to-day topics like jobs.
Broadbean is a UK company known for its advertising and marketing prowess in lowering the cost of job advertising, so I was surprised they still cling to a UK vocabulary on their USA website. So I decided to hit @Ray_anne of Broadbean with a question about that on the @Animal recruiting show today:
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Hey Gregg-
Thanks for the questions and I broke it down on the Recruiting Animal show.
But I will expand here since there is no one interrupting
Broadbean has had considerable success for the last eight years in the UK, being the market leader, head and shoulders above the rest… why?
1. An Excellent Product
2. Fanatical Customer Support
3. Phenomenal Team
and 4. A Pro-active Sales Force
The product is amazing and ever-evolving. People love working for the “Bean” which shows when they answer the phone responding to questions regarding customer support / service. And no one has a bigger or more pro-active sales force.
The reasons that Broadbean has met such great success in the UK are being duplicated in the US, with a perhaps a little bit of a US flare:
1. Excellent customer service provided by both the US and UK offices, as well as our Founder, Kelly Robinson, actively responding to customer support.
2. The building of a great US “Bean” Team
3. And a Pro-Active Sales team, as well
4. We are creating a great place to work
5. Building a substantial list of partners that include Bullhorn, PC Recruiter, Maximus, etc.
Broadbean is establishing itself as a Global partner for recruiters, applicant tracking systems, and job boards, not just another American company. Thus, our service and provisions might be a bit different than other typical American companies.
Our global support and sales teams are larger than any other in our arena. Our goal is to “Broadbean-ize” not American-ize.
Thanks again for the questions…
Rayanne
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