Interesting times: the underemployed are recognized as an independent poll group.
The most current hiring and job trends are just weird.
And meanwhile, in the tech world, it’s officially becoming silly season.
In its search for a few good engineers, San Francisco-based startup Hipster has skipped the job boards and social networking recommendations altogether.
Instead, they’ve chosen (no doubt) the hippest, coolest way of motivating the typical staffing agent’s referral power.
They’ve advertised – cash and free beer.
Yep, 10 grand plus a year’s worth of free PBR to anyone who can fill the open engineer positions.
This is all I need to hear to get every red flag in my brain flying.
I’m not sure whom this offer is directed towards. But I’m guessing it’s not directly targeting the staffing agent or the recruiter, or anyone else who works someplace where the adults are running the store.
Wasn’t it just a decade or so ago that we had the previous version of hipsters stepping out of Urban Outfitters and talking about how their tech startups would make them millions and everybody else should just “get used to it?”
It didn’t help that nobody had much of a business plan. Many of these people could not state with any clarity what their startups would actually do.
Meanwhile, everybody had a marketing plan – which even back then might have included a recruiting budget for cash and free beer. They also had lots of capital.
Is any of this sounding familiar?
There’s no word on whether Hipster’s (completely legal) PBR gimmick was a nod to the recent prank attempt by two ad agency bigwigs to purchase the beer company, which predictably ended in disaster.
Nothing yet either on what the hell Hipster actually does.
I’m sure that if nothing else, I can wait breathlessly for them to publish the answer to this important business question:
How much PBR can one person drink in a year, anyway?