Staffing professionals uniquely straddle the universe of hiring organization and job candidate, making their social media needs stand out markedly from the masses.
That makes Kevin Prow’s recent analysis of the competing social media products all the more interesting.
Kevin is director of operations at TempWorks, a position which would seem to keep him buried in contracts or calculations if you didn’t know him better, but obviously he’s got an angle on how to create and maintain relationships in the age of Twitter as well.
Note that Kevin highlights Facebook with a checkmark in each of the attribute columns in his chart.
He writes that “Facebook is the only social networking platform of size that offers free second-tier networking. What I mean by this is that your comments on your network also flow to the people in the network of your network. When you comment on a person’s status, that comment is seen by all of their friends too, not just yours.”
Houston-based staffing company Dan Temps is riding that perspective to success. I follow Dan Temps actively on Facebook and have been watching how candidates and others alike seem to join in readily on their threads.
Per a recent press release, “ … Dan Temps’ new friends have been transformed into new employees and clients, allowing the company to grow and expand at a time when most competitors are struggling. Taking the Beatles one step further, Dan Temps is not just getting by with a little help from their friends, but rather, thriving. Founded in 1994, Dan Temps is a pretty typical 18 year old: Facebook has become an integral part of their existence.”
Myself, I’ve been increasingly turning my attention to Twitter and programs that facilitate searching and posting on Twitter. I see a lot of recruiters on it and a lot of spam as well. I suspect in the coming year that those recruiting organizations that can cut through the noise and get some good client and candidate signal will make use of it as well.