The barbarians are at the gates. Twitter. Facebook. Bing. Groupon. And a slew of others are moving faster than the bored boy-wonders at Google who can’t even buy a company these days. “Find your customers before they search” is the new rally cry of the barbarians looking to eat Google’s lunch.
Just a few months ago, “talent” acquisition specialists were singing the praises of Google’s recruitment and retention policies – gourmet cuisine in house, 20% free-time and less-spoken of abundance of coed new hires. But now, Googlers are exiting in droves, doing their own startups, picking out their own gourmet dinner spots and finding eHarmony just fine for those coeds.
Some see it as a betrayal of Google’s core motto “Don’t Be Evil”.
This is Google’s way of saying “We don’t care what you want. We are acting unilaterally. Oh, and by the way, f*ck you. We know better.”
At TempWorks I see it in the attitude of Google’s customer service. In effect, there is none. Adwords online is the slowest program I have come across in years. Click fraud has run amok. Monopolistic arrogance.
For staffing companies and search firms, the opportunities are there to leverage the alternatives.