On the back of his resume, there was a picture of Petit's face. He'd placed a QR code over his mouth. Recruiters could take a picture of the code, which links to a video on their smartphones. The video shows Petit’s mouth as he further details his career experience.

The full effect must be attained by placing the phone where Petit's mouth should be.

Does it look a little creepy? Yes.

But it’s an awesome way to stand out in a job search, and judging by all the compliments below his video, everyone agrees.

And it can be done through an app, called Microsoft Tag, which would greatly benefit the staffing industry.

Tag is everywhere, but you may not have known exactly what it does. These 2D barcodes are all over advertisements and other marketing materials. All you have to do is download the app onto a smartphone. When you see a barcode, with the click of the phone’s camera, you can access the hidden treasure behind it.

The website lists a variety of ways job seekers can use Tag to their benefit, including linking it to video resumes, portfolios and their personal website or social networking pages.

Think of it as a fingerprint, in a way – nobody’s is exactly the same.

How is Tag relevant to the staffing industry?

I can think of a number of ways, not least because job seekers using it can give recruiters a broader access to credentials. Below are some hypothetical situations I came up with, where employment agencies could get creative with Tag.

Job boards.

Joe Mahoney is tired about hearing how his staffing company’s “job board is junk.” He thinks, “What if I had a tag on our website that people could link to, which gives out the newest job openings?”

Remember, the content can be constantly updated, so you don’t have to pay someone to keep changing your website every time you need a new page.

He adds a tag at the bottom of the “For Employees” page on the website. Boom.

Interactive activity on website.

Jane Lane was tired of getting accused of her agency’s testimonials being called a scam. She thought, "If I could just prove these are real people, give the job seekers a visual aid, my life would be so much easier, and these damn accusations might go away."

After hunting down the former employees who’d given the agency high praise, she encouraged them to be filmed giving testimonials about the firm’s successful placements. Once they got over their stage fright, they gave it their all.

Lane placed a little tag at the bottom of their company profile to link them to the testimonials. It was more believable, and fun.

Video job descriptions.

Jimmy Smith got ambitious at his staffing agency. Like Lane, he was fed up with websites that accused him of posting fake jobs.

"If I ever hear the word scam again in relation to my agency, I won't be held responsible for my actions!" he announced.

Then he discovered Tag.

Instead of the usual text, with the same rhetoric about job descriptions and qualifications, he had clients (or staffing specialists themselves) video themselves giving descriptions of a job. Not only that, he had them show examples of the types of duties performed.

"Would we go to those lengths if it were a scam?" he asked. "On second though, don't answer that."

Business cards, and any other promotional material.

While networking and attending national staffing conferences, Company Z placed a Tag on each of their business cards, brochures, announcements and press releases. Prospective clients could click on the link and be directed to their website.

"Not to mention, people thought it was cool and knew we were up-to-date on technology," said the president.


A staffing agency owner wanted to do something fun and engaging for his employees. He started a Tag You’re It scavenger hunt.

The contest started right in the office, and each Tag had a clue to where the next one was.

The game sent the employees all over the area, and the prize was a gift card for the restaurant of their choice.

The only similar technology I could find was Wordle, where people use word clouds to “give greater prominence to words that appear more frequently in the source text.”

While it’s creative and funky-looking, it just doesn’t seem to hold that streamlined simplicity that Microsoft Tag has.

And, no games are involved, so where's the fun in that?

Does your staffing agency use Microsoft Tag, or have more suggestions on how they can be incorporated into your staffing software? Let Staffing Talk know in the comments below! Let's have some fun.

Tags: Staffing industry, Technology, Wordle, 2D barcodes, Microsoft Resume Tag, Microsoft Tag, QR codes, Source text, Victor Petit, Word clouds