A staffing business can evolve (or not) in one of two ways.Â One is sales driven â you just keep on doing things that seem to be working.Â Another is marketing driven â you execute based on an intelligent guess as to what the future will bring.
When my Dad started his staffing business in 1974, it was sales-driven.Â We were living week by week.Â If sales didnât hit $1500 in a given week, we wouldnât be eating much the next.Â It was no time to be marketing driven.Â It took a good year before he was able to pick his head up from the day-to-day.
Even today at my company, we have the sales-driven vs marketing-driven discussion a lot.Â If we sell a big time-clock deal, itâs tempting to say âoh this is a great market to be inâ, even if it comes with an opportunity cost that makes that not true.
Itâs a fun to talk about sales vs marketing, short-term vs long-term, and I enjoy it whether itâs with the sales staff or developers.Â Over the years as weâve grown there has been a definite shift from sales-driven to marketing-driven.
Last night I took our support stars out to eat at Haiku, a cool new Twin City Japanese restaurant not far from our offices, and got to hear their take on it.Â More marketing-driven-please was the message I heard.
I was thinking about this again this morning and got into a biological perspective on it with my doc wife.Â Â This recent âEnd of Antibioticsâ article on PBS got me thinking about it more, and itâs getting a lot of attention in the tech community.
Short version: the bacteria are winning, weâre doomed and stay away from hospitals.Â Longer version: itâs complicated.Â Take this comment for example by tokenadult:
Most people in the English-speaking world think erroneously about biological evolution and especially about the implications of evolution for human medicine. I am not alone in thinking that popular thinking about biology needs to be improved by rejecting the idea of organismal agency in evolution, although it is remarkably hard to find this kind of careful thinking by a Google search amid the flood of webpages that specifically assert a purpose or intention to evolution by natural selection.
The battle then is between we humans who will relentlessly plan (marketing-driven) an attempt to develop better and smarter ways to deal with these pesky, sales-driven bacteria.
Letâs hope the marketing-driven humans win out.