“If you do something and it turns out pretty good then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” That quote from Steve Jobs is on the wall near Apple's Town Hall, where the latest Apple iPhones were introduced today. Yes, you read that right; iPhones plural. There is a new lower price point model called the 5C, that sells for $99 for a 16GB model and $199 for a 32GB model on a two-year contract. And the new flagship 5S features the world's first and only 64-bit processor in a smartphone that Apple claims is 56x faster than the original iPhone.
The next question is, how much do you care, and are there any features with this latest iteration that can help staffing, recruiting or HR pros specifically?
“For the temp industry, the Apple announcement today is about price and technology both, and how quickly both temporary workers and staffing companies will adapt to these two new iPhone models,” says TempWorks CEO David Dourgarian.
Apple calls the 5S "the most forward-thinking smartphone of all time," whatever that means. The new 5S and 5C are just the second - and third - iPhone models that Apple has released since Jobs' death in October 2011. Here are some of the features:
- The world’s first and only 64-bit processor in a smartphone in the 5S.
- Siri can now search tweets and features "higher quality" male and female voices.
- A new camera app with built-in Instagram-esque filters.
- AirDrop is a peer-to-peer file transfer system that allows two users to tap photos, and share pictures straight to their device.
- A new built-in iTunes Radio support.
- New trendy colors for the 5C and gold available for the 5S.
File sharing, better cameras and faster processors can all help to make a smartphone an all-in-one tool for staffing pros, especially on-the-go salespeople.
“For staffing sales professionals, mobile is the way to go. If you’re sitting behind your PC these days, you're really missing out.”
“For staffing sales professionals, mobile is the way to go," says Dourgarian. "If you’re sitting behind your PC these days, you're really missing out.”
Some industry analysts think Apple has been missing out - on the worldwide smartphone market explosion.
In the three months ending in June, Apple sold 31 million iPhones worldwide compared to 187 million Android phones made by the likes of Samsung, HTC and LG Electronics, according to the research firm International Data Corp.
The iPhone has just 13% of the global market, down from 17% at the same time last year.
That means the iPhone has just 13% of the global market, down from 17% at the same time last year, while Android phones hold a 79% share, up from 69% last year.
That has been reflected in Apple's stock price, which has declined nearly 30% since peaking at $705.07 at about the same time the iPhone 5 went on sale last year, although Apple's market value of roughly $460 billion is more than any other company in the world.
Did you know new iPhones were coming out today? Have you been following the sneak peeks? Are you over the while iPhone thing? Do you find Android phones better for your purposes? We would love to hear from either front line staffing pros of field sales people about the pros and cons of specific smartphones.