Okay, show of hands. How many of you use LinkedIn? Lots.
Now, how many use it every day and find it an extremely effective tool with which to search – and be searched? Fewer I am guessing.
Craig Fisher, managing partner of Social Media Talent wants to change that.
First, some numbers about LinkedIn profiles.*
- 82,924 people list their industry as "Staffing and Recruiting”
- 380,040 people have one of the following words as part of their past or current title: recruiter, recruiting, recruitment, talent, staffing, placement, sourcer OR "executive search"
- 1,148,975 people have one or more of those keywords on their profiles
“A lot of those people don’t use Linkedin very well,” says Fisher, speaking to over 200 recruiters recently at the Minnesota Recruiters Conference.
“It’s not just a source, it’s not just search, it’s a lot more than that.”
How much more? Here’s what Fisher, who is a 20-year sales/recruiting veteran and entrepreneur with 15 years in IT Staffing & Executive search, says LinkedIn does, or should be doing, for you:
- Gives you amazing Search Engine Optimization (SEO) for your own name
- Establishes credibility
- Converts connections into relationships
- Allows you to “get found”
- Drives revenue
At the top of the list, not by chance of course, is SEO. To get the maximum, Fisher has a few pointers.
He says the right profile photo matters, so make it “interesting” as opposed to “attractive.”
Fisher also recommends using your own name a lot, which you will notice if you look at his LinkedIn profile he does quite prolifically. In fact, in each of his past job descriptions Fisher has even added his own name as a keyword.
Speaking of keywords, Fisher recommends using keywords in headlines, for links and in your online job postings. Whatever keywords you want associated with your name, such as “Dallas Recruiter,” use as many times, and in as many places, as possible. Some people call this keyword stuffing, but according to Fisher, it works.
He also says the best profiles don’t just list some factoids, but instead tell a story.
Here are some questions to get you started:
- Who do you serve – and how?
- Who stands behind you?
- What sets you apart?
- Why should people come to you?
“Now, give them something ‘perfersonal;’ personal and professional,” Fisher suggested. “After all, we don’t do business with brands, we don’t do business with companies, we do business with people. Be honest, be human, and don’t be a stuffed white shirt anywhere online!”