News item just in from my brother in Sacramento, and it’s not good.
My first job out of college was temping for my Dad at a chemistry lab shadowed by that Campbell’s plant in south Sacramento, and I have a nostalgic attachment to the area. I really liked that there were a lot of Mexicans around. I started learning Spanish by going to Spanish mass and reading the goofy cartoon books they sold at the convenience store. Later, all that helped me land an assignment in Spain after I started working for a computer company.
Sacramento was once a beacon for great jobs as Silicon Valley companies realized land was cheap and skiing was close. Apple, Intel, Hewlett Packard and others shifted operations there. Today the B2B industry there has collapsed. And what little money is left goes to law-breaking students. Oh well, at least they have bus money to get to Texas and find a real job.
One bit of advice for Campbell’s execs given that they’re closing the plant to revitalize its brand. CHANGE YOUR NAME. Campbell’s will never mean anything but awful, canned soup.
Buying Godiva doesn’t make Campbell’s better, it makes Godiva worse.