The best marketing people wake up every day thinking, how can I generate more business for my company. That obviously is true of staffing, yet most staffing companies haven’t begun to tap into modern lead generation tools.
Instead, they confuse marketing with sales or even go at it with an attitude that you only need marketing if you aren’t good at sales. Nothing can be further from the truth, and the best sales people know it. They know their time is too valuable to spend interrupting their prospects all day long to say “just checking in”. Time is money, and they want that time spent in thoughtful conversation with clients about efficient solutions.
In this clip I introduce the notion of enterprise lead generation for staffing companies. By leveraging your website as a listening tool, you as the marketer can become your sales team’s best friend.