Today’s job search has gone mobile if you haven't noticed, and you're losing candidates, and search rankings, and indeed the talent war, if you're not creating an ideal candidate experience with mobile devices in mind. Top of mind.
A 2014 Glassdoor survey of 1,000 employees and job seekers revealed that 89% of job seekers use a mobile device during their job search.
What’s more, that same survey found that nearly half (45%) of job seekers say they use their mobile device specifically to search for jobs at least once per day.
Many Haven't Done Anything
The recent 2014 Jibe Talent Acquisition Survey finds most companies are struggling to keep up with the mobile generation, and risk becoming virtually obsolete to the new generation of millennial job seekers if they don’t move faster.
Of the recruiting and HR professionals participating in that survey, 36% said that if they were in a candidate’s shoes, they would feel their application process was not mobile-optimized.
Another 27% of respondents reported they had not done anything to optimize the job candidate experience for mobile.
According to Jobvite’s 2014 Job Seeker Nation Study of over 2,000 adults, an increasing number of job seekers say they expect to be able to apply for a job from their mobile device.
Here's some more fodder for a supporting argument. According to CareerBuilder’s 2013 Candidate Behavior Study of 5,500 workers, two in five candidates say their perception of a company is negatively impacted if a company career site is not mobile optimized.
What's Holding You Back?
There is no doubt this mobile optimization message is getting through.
The need for mobile optimization is a priority, with 76% of the HR and recruiting pros surveyed saying it’s "an important problem to solve."
So where is the disconnect - and the resistance - then?
IT issues are the biggest obstacles to maximizing the mobile experience according to 43% of the survey respondents.
Budget constraints (35%) and internal resistance (32%) follow closely behind.
It doesn't have to be that way though, according to Gregg Dourgarian, a pioneering staffing software veteran who recently started Aida Creative; sales and recruiting software for the mobile professional.
"New technologies and solutions are available right now that allow companies to implement a mobile application process outside of the constraints of their legacy recruitment systems. These next-generation solutions have been developed from the ground up for the mobile job seeker, and the mobile staffing pro, from day one."
Dourgarian says adopting optimized mobile application solutions can significantly improve the conversion rate of potential candidates who use a mobile device for applying for a job.
Simply allowing job seekers to view - and apply for jobs - via their devices isn’t enough, however, according to Dourgarian.
"Just as career sites need to be mobile-optimized, so should the job applications themselves," he said. "A lengthy and laborious application form that is complicated to complete on a mobile device is only going to discourage candidates. None of us can afford these days to turn people away who otherwise might be a good fit for us, or our clients, simply because w're not creating an ideal candidate experience with mobile devices in mind. It needs to be top of mind for everyone."
If you would like to learn more about some of these new technologies, web marketing developer Gregg Dourgarian is giving a free webinar "Jump Start Your Staffing Sales" today at 2pm CST.
To sign up for the webinar, click below. Space is limited, so sign up now to reserve your spot.